- Finance is held to a higher trust standard.
- Choose sites with named authors and editorial policies.
- Avoid promising returns in the article.
Finance is a “your money or your life” topic: search engines hold pages that can affect someone's finances to a higher standard. Links from trustworthy finance sites help, and links from obvious link farms hurt more here than elsewhere.
What makes a good finance host
Named authors, editorial standards, articles that cite sources, and a clear focus on business, investing or personal finance. We list 1.2K indexed business and finance sites.
Topics editors accept
Practical guides (budgeting for a small business, how a payment method works), explainers on regulation, and data-driven pieces. Avoid promises of returns; many sites reject them and regulators may treat them as financial promotions.
Anchors
Brand, URL and neutral descriptive anchors. In money topics, an unnatural anchor stands out quickly; keep commercial phrases rare.
Crypto and fintech
Crypto projects often do well on finance sites when the article explains rather than sells; see crypto backlinks.
Strong finance sites now
| Website | Niche | DR | Traffic | Price |
|---|---|---|---|---|
| behance.net | Business & Finance | 94 | 3.4M | $34 |
| finance.yahoo.com | Banking & Finance | 92 | 120.8M | $133 |
| timesofindia.indiatimes.com | Business | 92 | 94.4M | $2,823 |
| note.com | Business & Finance | 92 | 32.8M | $47 |
| navbharattimes.indiatimes.com | Business | 92 | 11.9M | $1,749 |
| businessinsider.com | Business & Finance | 92 | 5.7M | $300 |
Live list, refreshed every few hours from the catalog.
Trust signals to check on a finance site
An about page with real people, author bios with credentials, an editorial or corrections policy, sources cited in articles, and a clear separation between editorial and sponsored content. Sites that have these are the ones search engines trust on money topics, and the ones whose links carry weight.
Sub-niches
Personal finance (budgeting, savings, credit): consumer-focused blogs and news. Investing and trading: market analysis and education sites; check rules on financial promotions. Business and fintech: B2B news and startup sites. Insurance and loans: often heavily regulated and expensive; choose carefully. The business and finance catalog covers all of these.
Writing for finance editors
Cite sources, avoid absolute claims, and include the risks as well as the benefits. An article that reads like independent advice and links to a relevant tool or explainer is accepted far more often than a product pitch.
Forex and trading
Forex and CFD promotion is restricted in many jurisdictions and some publishers refuse it entirely. Where it is accepted, educational content about how markets work is the safest route. See the trading and forex category in the marketplace for sites that accept it.
Frequently asked questions
What does YMYL mean?
“Your money or your life”: topics that can affect a person's finances, health or safety, where search engines expect more expertise and trust.
Do finance sites accept crypto articles?
Many do when the article explains rather than promotes. Check the site's recent posts and rules first.
Which anchors are safe on finance sites?
Brand, URL and neutral descriptive anchors. Commercial phrases should be rare.