A 6-month link building budget for a new casino site.

New casino domains fail at link building in two ways: they buy too little to matter, or too much too fast. A plan that grows month by month avoids both. The numbers below are a starting point for one market; adjust them to your competition.

Month 1–2: foundation

Four to six guest posts on relevant casino and sports sites, brand and URL anchors only. Add one or two sitewide links on aged domains for steady brand signals. Focus on the home page and one or two money pages.

Month 3–4: relevance

Eight to ten placements per month. Mix in link insertions on older articles that already rank for related terms, and start partial-match anchors on supporting pages. If you target a local market, at least half the links should be in that language.

Month 5–6: scale what worked

Ten to fifteen placements per month, weighted towards the sites and page types that moved rankings. Keep commercial anchors under roughly a fifth of new links.

What it costs

The current median casino guest post is €49.94. By DR band:

At the median, a plan of 5, 5, 9, 9, 12 and 12 links costs about 52 times the median over six months, before discounts. Casino packages bundle placements at a lower price per link, and the budget calculator works out any plan.

Where to buy

Start with sites that pass the checks in how to buy casino backlinks. Strong casino sites in the catalog now:

Live list, refreshed every few hours from the catalog.

Gambling advertising is regulated differently in every country. Make sure your site and campaign follow the rules that apply to you.

Splitting the budget by link type

For a new casino site a practical split is about 70% guest posts, 20% link insertions and 10% sitewide links. Guest posts carry topical context and you control the article. Link insertions in older, ranking articles add links with history. Sitewide links on aged domains, with brand anchors, give a steady background signal. Adjust after month three based on which type moved rankings.

Which pages to link

Early on, most links should go to the home page and two or three core money pages. From month three, add links to supporting content: guides, game reviews, payment method pages. Linking only money pages looks engineered; a profile where informational pages also earn links looks like a real site.

Content first

Links amplify what is already on the site. Before spending on month one, make sure the target pages are complete, fast and better than what currently ranks. A thin review page with 40 links will still lose to a thorough one with 20.

When to stop and rethink

If after three months none of the target pages has moved, look at the basics before buying more: are the pages indexed, do they match search intent, are the links themselves indexed? More volume rarely fixes a problem that is on the site.

Frequently asked questions