The three link types do different jobs. Most casino and crypto campaigns use all three, in different proportions.
| Guest post | Link insertion | Sitewide link | |
|---|---|---|---|
| Where the link sits | In a new article written for you | In an existing, older article | In the footer or sidebar of every page |
| Topical context | Strong — you choose the topic | Depends on the existing article | Weak — not tied to content |
| How long it lasts | Usually permanent | Usually permanent | Fixed period (3–12 months) |
| Speed | Days to two weeks | Often faster | Usually 1–2 days |
| Typical use | Topical authority, new pages | Pages that need a boost from aged content | Brand signals, steady background links |
Guest posts
A new article on the host site with your link in the body. It gives you the most control over topic and context, which makes it the core of most campaigns. The article must fit the host site; generic casino copy on an unrelated blog is the weakest version of this link.
Link insertions
Your link is added to an article that is already published and indexed, sometimes with a sentence or two of new text. The page has history and may already rank, so the link can take effect faster. The catch is fit: the existing article has to be genuinely related to your page. On Backlinksys, link insertion is priced on selected sites and available on request on the rest.
Sitewide links
One link repeated on every page of a site, usually in the footer. It is visible to every visitor and crawler, and it is fast to place. Because it is not part of any article, it carries little topical context, and many identical sitewide links with commercial anchors are an easy pattern to spot. Use brand or URL anchors, a different anchor on each site, and a limited number of sites. Sitewide links on selected Backlinksys sites cost $9.99 for 3 months, $17.99 for 6 months or $29.99 for 12 months.
A simple mix
Use guest posts for most new links, link insertions where an existing article is a close match, and a small number of sitewide links for brand support. Check the result with the anchor text ratio checker.