- Real crypto news and finance sites beat sponsored-post feeds.
- Lead with the project name and URL as anchors.
- Check financial-promotion rules for your target countries.
Crypto link building has two problems at once: many publishers refuse the topic, and many of those that accept it publish nothing but sponsored crypto posts. The goal is to find the middle: real publications that cover crypto because their readers care about it.
Which sites make good hosts
Crypto and blockchain news. The most relevant, and the most expensive. Check that the site publishes its own reporting, not only press releases. Finance and investing sites. A guide to custody or tax on crypto gains fits naturally on a personal finance blog. Technology sites. Good for wallets, developer tools and infrastructure projects. We list 90 indexed crypto sites in the crypto catalog.
Sites to avoid
Skip “crypto news” sites where every article on the home page is a sponsored listing announcement, sites that publish casino, loan and crypto posts side by side, and domains that changed topic recently. They pass little value and can make your profile look bought.
Anchors
Lead with the project name and URL. Use descriptive anchors such as “non-custodial wallet” or “crypto tax calculator” sparingly, and never repeat a money phrase like “buy bitcoin” across many sites. Token tickers work well as brand anchors.
What it costs
The median crypto guest post in the catalog is $56 today. By DR band:
| DR | Sites | 25th percentile | Median | 75th percentile |
|---|---|---|---|---|
| 0–19 | 1.6K | $10 | $47 | $76 |
| 20–29 | 438 | $25 | $63 | $108 |
| 30–39 | 369 | $20 | $67 | $139 |
| 40–49 | 222 | $28 | $76 | $153 |
| 50–59 | 236 | $29 | $79 | $176 |
| 60+ | 237 | $30 | $115 | $672 |
Compliance
Crypto promotion is regulated in many countries, including rules on financial promotions and risk warnings. Make sure the article and the landing page meet the rules for the audience you target.
Strong crypto sites right now
| Website | Niche | DR | Traffic | Price |
|---|---|---|---|---|
| coinlib.io | Crypto | 82 | 1.8K | $406 |
| beincrypto.com | Cryptocurrency | 80 | 1.2M | $2,946 |
| ccn.com | Cryptocurrency | 80 | 81.4K | $1,151 |
| bitcoinist.com | cryptocurrency | 80 | 2.6K | $1,018 |
| coincierge.de | Blockchain & Cryptocurrency | 78 | 174.2K | $1,506 |
| cryptobriefing.com | cryptocurrency | 78 | 132.8K | $1,084 |
Live list, refreshed every few hours from the catalog.
For pacing and anchor ratios across a whole campaign, see guest post vs link insertion vs sitewide links.
Topics that get accepted
Editors at real publications want articles their readers will finish. For crypto that means explainers (how a hardware wallet protects keys, what staking rewards really cost after fees), market structure pieces (how stablecoins are backed, how exchanges handle custody), and practical guides (how to report crypto gains, how to spot a phishing site). Each of these can link to a relevant product page without reading like an advert.
What gets rejected: price predictions, “top 10 coins to buy now”, and anything that promises returns. Even sites that accept them tend to keep them out of their main navigation, so the post gets little internal linking and indexes slowly.
Exchanges, wallets, DeFi and NFT projects need different links
Exchanges compete on brand searches and broad terms; they need authority from finance and news sites plus local-language coverage for each market. Wallets and tools rank on problem-solving queries; technology and how-to sites fit best. DeFi protocols benefit from developer and analytics blogs. NFT and gaming projects fit gaming and culture sites better than finance ones.
Pacing a crypto campaign
Crypto news cycles create natural spikes: a launch, a listing or an audit is a real reason to be covered. Plan a base of steady placements every month and add a cluster around real events, rather than buying everything at once. If your project has a token, keep the ticker and the brand as the main anchors throughout.
Local markets
Turkish, Vietnamese, Brazilian Portuguese and Indonesian crypto audiences are large and underserved by English content. A handful of local-language placements often moves local rankings more than many English links. Filter the crypto catalog by language to see what is available for each market.
Frequently asked questions
Which sites accept crypto guest posts?
Crypto and blockchain news sites, finance and investing blogs, and technology sites. The crypto catalog lists the indexed ones with DR, traffic and price.
How much does a crypto guest post cost?
The current median and the price by DR band are shown in the table above and update automatically.
Are crypto press releases the same as guest posts?
No. Press releases are usually syndicated to many sites at once and often noindexed; a guest post is a single article on one site.