- Prices for the same DR differ by three times or more.
- Casino and local-language placements cost the most.
- A famous domain at a tiny price is a warning sign, not a bargain.
“How much should a guest post cost?” has no single answer, but it does have a range. The tables below are calculated from the current list prices in our catalog and refresh automatically, so they show the market as it is today, not as it was when this article was written.
All niches
The median guest post across all sites costs $47. The middle half of prices in each DR band sits between the 25th and 75th percentile shown here:
| DR | Sites | 25th percentile | Median | 75th percentile |
|---|---|---|---|---|
| 0–19 | 55.7K | $11 | $32 | $80 |
| 20–29 | 20.9K | $23 | $47 | $139 |
| 30–39 | 17.6K | $20 | $76 | $193 |
| 40–49 | 11.6K | $20 | $106 | $225 |
| 50–59 | 8.7K | $15 | $40 | $167 |
| 60+ | 6.8K | $22 | $58 | $280 |
Casino and gambling
Gambling placements cost more because fewer sites accept them and many charge a surcharge for the topic. The current casino median is $56.
| DR | Sites | 25th percentile | Median | 75th percentile |
|---|---|---|---|---|
| 0–19 | 2.3K | $11 | $15 | $56 |
| 20–29 | 1.2K | $34 | $143 | $242 |
| 30–39 | 1.4K | $72 | $183 | $252 |
| 40–49 | 954 | $15 | $15 | $242 |
| 50–59 | 599 | $15 | $15 | $116 |
| 60+ | 147 | $15 | $56 | $280 |
For a deeper look at casino pricing, see the casino guest post price report.
Crypto
Crypto sites sit between general and casino pricing. The current median is $56.
| DR | Sites | 25th percentile | Median | 75th percentile |
|---|---|---|---|---|
| 0–19 | 1.6K | $10 | $47 | $76 |
| 20–29 | 438 | $25 | $63 | $108 |
| 30–39 | 369 | $20 | $67 | $139 |
| 40–49 | 222 | $28 | $76 | $153 |
| 50–59 | 236 | $29 | $79 | $176 |
| 60+ | 237 | $30 | $115 | $672 |
What pushes a price up
Real traffic. Two DR 50 sites can differ by 100× in readers, and the price usually follows. Restricted topics. Casino, betting, CBD and adult content often cost double. Local language. Supply in Thai, Korean or Vietnamese is small, so prices are higher than for English sites of the same DR. Editorial standards. Sites that edit and reject weak articles charge more, and are usually worth it.
What should make you suspicious
A very high-DR site at a very low price is the most common trap: either the post will sit on a page nobody visits, or the listing is resold and never delivered. Prices far above the 75th percentile need a reason, such as real traffic or a strong niche fit. Read how to spot a fake or resold listing before paying for a famous domain.
Budgeting
Multiply the median of your target band by the number of links you need per month, then add 20% for the sites that will cost more because they fit best. The backlink budget calculator does this for you.
How to read the tables
The median is the price in the middle: half the sites in the band are cheaper, half are more expensive. The 25th percentile is where the cheapest quarter ends and the 75th percentile where the most expensive quarter begins. A quote between the two percentiles is normal for that DR. A quote below the 25th percentile is cheap and deserves a closer look at traffic; a quote above the 75th should come with a reason.
Guest post vs link insertion pricing
A link insertion, a link added to an article that is already published, is usually cheaper than a new guest post on the same site because no new article is needed. The article already has history and may already rank, which can make the link work faster. The trade-off is fit: the existing article has to be genuinely related to your page. Our comparison of link types explains when each makes sense.
Why the same site costs different amounts in different places
A site listed on several marketplaces often has several prices. Some sellers are the owner, some are resellers adding their own margin, and some quotes include a gambling or crypto surcharge while others do not. Before comparing two prices for the same domain, check that both include the same thing: the article, the link type, the topic and how long the post stays live.
Negotiating
For a single post, list prices are rarely negotiable. For volume, ask: five or more posts on one site, or a monthly plan across a group of sites, often earns a discount. On Backlinksys, packages bundle placements at a lower price per link than ordering one by one.
Frequently asked questions
What is the average price of a guest post?
The tables in this article show the current median and the middle 50% of prices for each DR band. They are recalculated from live list prices every few hours.
Why are casino guest posts more expensive?
Fewer sites accept gambling content, and many of those that do charge a surcharge for the topic.
Is a more expensive guest post always better?
No. Price follows traffic, topic restrictions and language as much as quality. Check traffic and relevance before paying a premium.
Do prices include the article?
On most listings the price covers publication of an article you provide or that is written for the placement; the listing and the order confirmation state what is included.